Your campaign description is the most important part of your page. At WayGiver, we think of it as the "Big Ask." Don’t let worries about writing your description delay creating a campaign. Just follow this basic outline and you’ll do fine.
Get right to the point by giving the who, what, when, and where of your campaign. There may be a lot to the story, but try to get to these basic details quickly. Keep in mind that most donors will not even read all the way to the end, and make the most of your first paragraph.
If you are going on a mission trip, tell them who you are, where you are going, and most of all why you want to go.
For those of you who don’t know me, my name is Mary Smith. For 12 months starting in August 2017, I will be traveling to Haiti to work with orphans. By spending time with these children, I hope to share the love of Jesus and teach them the reading skills they need to open up the Bible for themselves...
If you are doing a medical fundraiser, tell them who you are, what is wrong, and why you need the financial support.
I’m Chris Jones, and my wife Melody is battling a rare form of cancer. She is an adventurous, energetic person who loves her family and serves her community as a nurse in the pediatric wing at Oakwood General Hospital. The doctors give her a 75% chance of full recovery, but the surgery will cost upwards of $80,000, only some of which is covered by insurance...
If you are doing a fundraiser for a building project or ministry program, them briefly about the project or program, how it will make an impact, and how the funds will be used.
On August 15, 2017, a group of teens from the Williamstown Methodist Church will be assisting with flood relief in Jamestown. Our group of 30 students will reach out to those displaced from their homes with clothing, food and household items and offer our hands and skills for basic repairs to flood damaged homes...
Even if there is more to tell about why you are doing the fundraiser, try to present the “Big Ask” here. Though it may seem intuitive because you’ve set up a WayGiver crowdfunding campaign to raise money, you need to ask your readers specifically to support your cause.
Would you prayerfully consider supporting my trip by donating to my WayGiver campaign? Your support would go a long way toward helping…
Asking for their financial support is important, but ask them also to pray and to share your fundraiser with their social media network. These ways of expressing support are just as valuable and necessary as the financial donations.
Grace Point Church is a place to grow in your faith and relationship with Jesus Christ, and to joyfully worship, serve, and learn with other believers. We are located at 3701 Vestal Road, Vestal, NY 13850 and our services times 9 and 10:45 Sunday morning. You can learn more at www.GracePointVestal.com or watch our services live on Facebook.
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